1. Knowledgebase
  2. Products
  3. Pega Marketing

Available Courses

Introduction to Pega Marketing

Pega Marketing Consultant

Senior Pega Marketing Consultant

New Users

Start

Set up a fully functional Pega-provided application with sample data.

Download Quick Start Guide

Connect

Connect and load foundational data in your application.

Download Get Connected Guide

Customize

Extend and customize core features of your application for initial implementation.

Download Customization Guide

Experienced Users

Install

Download the full installation guide for the latest version of your application.

Download Install Guide
View Application Hotfixes

Implement

Learn the capabilities and architecture to drive a successful project implementation.

Download Implementation Guide
Download Planning Workbook

Upgrade

Update to the latest version of this application to take advantage of all the new features.

Download Upgrade Guide

Looking for documentation on a previous version?

VIEW DOCUMENTATION ARCHIVE

Additional Resources

Pega Marketing 7.4 User Guide

P E G A M A RK E TI NG Pega Marketing USER GUIDE 7.4 2018 Pegasystems Inc., Cambridge, MA All rights reserved. Trademarks For Pegasystems In...

Pega Marketing | 7.4

Next-Best-Action Advisor

With Pega® Next-Best-Action Advisor, you can create rich and rewarding experiences for your customers, while at the same time maximizing revenue f...

Marketing

Enabling Next-Best-Action Offers on Paid Channels

Paid Media Manager (PMM) for Pega Marketing enables organizations to leverage the 1:1 strategies that drive offers on owned channels on paid channe...

Pega Marketing | 7.22.1 | Pega Platform

Adaptive Decision Manager

Pega Adaptive Decision Manager (ADM) is a component that allows the business to build self-learning, adaptive models and continuously improve predi...

Marketing

Predictive Analytics Director

Pega Predictive Analytics Director (PAD) offers business-focused tools to rapidly develop models that accurately predict customer behaviors, such a...

Marketing

Visual Business Director

Pega Visual Business Director (VBD) offers real-time visibility and control over your customer strategies, enabling you to fully understand the imp...

Marketing

Pega Field Marketing 7.4 User Guide

Pega Field Marketing USER GUIDE 7.4 2018 Pegasystems Inc., Cambridge, MA All rights reserved. Trademarks For Pegasystems Inc. trademarks and ...

Pega Marketing | 7.4

Pega Retail Advisor 7.4 Release Notes

Pega Retail Advisor Release Notes 7.4 April 2018 About this release Pega Retail Advisor is a mobile application for associates at stores, show...

Pega Marketing | 7.4

Pega Retail Advisor 7.4 Installation Guide

MARKETING Pega Retail Advisor Installation Guide 7.4 2018 Pegasystems Inc., Cambridge, MA All rights reserved. Trademarks For Pegasystems In...

Pega Marketing | 7.4

Pega Retail Advisor 7.4 Implementation Guide

MARKETING Pega Retail Advisor Implementation Guide 7.4 2018 Pegasystems Inc., Cambridge, MA All rights reserved. Trademarks For Pegasystems ...

Pega Marketing | 7.4

Pega Retail Advisor 7.4 Implementation Planning Workbook

...

Pega Retail Advisor 7.4 Upgrade Guide

MARKETING Pega Retail Advisor Upgrade Guide 7.4 2018 Pegasystems Inc., Cambridge, MA All rights reserved. Trademarks For Pegasystems Inc. tr...

Pega Marketing | 7.4